If you’ve been an early reader of Misfit Hustler, you know that I started a Headline Challenge.
The goal was to write 10,000 headlines – 100 headlines a day for 100 days.
But if you’ve found a link to this challenge and these headlines – in Google, Twitter or somewhere else – you might wonder:
Sorry, you won’t find them – I stopped doing this challenge.
And the reason I stopped after 18 days and 1,834 headlines is simple:
Writing these headlines took me way too much time.
The harsh reality is: your time is limited
A good writing session would take me 1 hour. Most of the time, it was more like 1.5 hours.
Add the time it takes to then:
- re-read all the post and correct the typos
- format the whole thing
- create a thumbnail picture
- post on social media
- sending an update email to my list (I only did it twice, oops)
… and all of a sudden, I was looking at a 2-hour task per day. Every day.
And that’s not the problem, per se.
I’ve done many things at nighttime that took me 3-4 hours, like writing blog posts or editing videos. I still do.
But the problem with this challenge is:
The time I used to write these headlines is time I couldn’t use to write useful content.
And that’s a big no-no.
Misfit Hustler is set to become a business (at helping you build on online business). So I just couldn’t justify and waste time writing headlines for at least 3 more months straight.
This makes no business sense.
Because a good post takes me around 4 hours to write, it would have meant sacrificing 50 articles that could bring value to you in the long term.
These headlines? I doubt they would really teach you much (unless I told you how I wrote them, and why I wrote them that way).
Also, there are other things that are really important for me (and for growing my business), like reading more – both physical books and online courses I purchased the past few weeks.
So continuing to write these headlines meant sacrificing content creation and education… I don’t know about you, but to me, this sounds like a terrible trade.
What I learned by writing 1,834 headlines
Sure, I learned a lot. Mostly that:
- I can pretty easily find ideas on topics who seem difficult to find headlines for
- there are endless variations on the same basic selling proposition, it’s just a matter of digging
- writing a few ideas down gives birth to a whole new set of (better) ideas
But I also learned that I don’t need to write 10,000 headlines to:
- get the gist of it – after 10 days, I pretty much understood the mechanics. Use people’s most painful pains, trigger their curiosity, and do this in the least amount of words
- become better at it – I will now try to come up with the best headlines for my blog posts and YouTube videos every time I need them (for myself and my clients), and accept they’re going to get better with time. Honing a skill is a marathon, not a sprint.
- prove anything to anybody – I’m done with this stuff since a looooong time ago. I’m not 16 anymore (unfortunately)
But for me, doing this challenge for 18 days and deciding to stop it contains a broader, more important lesson in business:
And after 18 days of writing headlines, this felt like noise.
Why this is a beginning, not an end
I have big plans for Misfit Hustler.
I gained a lot of clarity these past few days, and I now know exactly what this site is gonna be about (check out the homepage).
And because there’s so much stuff I want to talk about, so many tips I want to share with you and so many hours in a day, I just can’t afford to continue this challenge.
Yoda said: “Do. Or do not. There is no try.”
So I’m not gonna try to make this challenge work. I’m gonna choose to NOT do it anymore, so I can focus on what really matters.
So where do we go from here? Well, here is a much, much more interesting challenge (for you and I):
Write genuine, helpful content on this website on a regular basis.
No public tracking of this with a table of content, links and everything – that would be a waste of time – but this is my goal from today on.
Now THAT, to me, is a challenge worth pursuing!