pakt coffee kit

Pakt Travel Coffee-Making Kit

by Alessandro Perta

Travelling sucks.

Actually, travelling rocks, but enjoying a perfect self-brewed coffee on the go is pretty much impossible.

(Unless you bring your full, not-so-compact, custom coffee-making kit – Peter McKinnon style).

But there is a way to enjoy a delicious coffee while traveling… with Pakt.

pakt coffee kit

As they say, Pakt is…

Everything you need to make barista-quality coffee in one sleek, portable package. Electric kettle included.

(Get yours before August 25, 2019 on Kickstarter.)

Let’s brew some headlines for Pakt!

The Headlines

  1. This small coffee-making kit brews the perfect coffee on the go
  2. The secret to making the perfect pourover coffee while traveling
  3. Advice to making the best coffee on the go – by a coffeehead
  4. The on-the-go coffee that is the most delicious
  5. Do you ever crave self-brewed coffee while traveling?
  6. How this small coffee-making kit makes the best coffee you can have on the go
  7. How to make a delicious pourover coffee while traveling
  8. Your “hotel-room” coffee is disgusting – this coffee-making kit is here to the rescue
  9. Who else wants a delicious pourover coffee on the go?
  10. Do you drink those awful coffees while traveling?
  11. Why some pourover coffees taste like dishwater
  12. Pourover, on-the-go coffee that’s full of aroma in 10 minutes – or your money back
  13. You can laugh at dishwater coffee – if you use this coffee-making kit
  14. Why some coffeeheads (almost) always make the best coffee while traveling
  15. When baristas want to have a delicious coffee on the go, this is what they do
  16. It seems incredible that you can make a delicious pourover coffee with this traveling kit
  17. 5 disgusting on-the-go coffees – which one don’t you want to drink ever again?
  18. How many 5$ barista coffees do you want while traveling – for only $0.49 each?
  19. Who ever heard of a coffeehead having the most delicious pourover coffee – and making it themselves on the go?
  20. How I made a better pourover coffee while traveling in 10 minutes
  21. Discover the best pourover coffee-making kit that lies hidden in your luggage
  22. Baristas prove 9 out of 10 travelers can make a better pourover coffee in 10 minutes
  23. How I made the best pourover coffee with a “travel kit”
  24. How often do you hear yourself saying: “No, I didn’t bring a travel coffee-making kit; I’ve been meaning too!”
  25. Thousands (coffeeheads) can make a perfect coffee on the go – but never discover how!
  26. Whose fault when on-the-go coffee tastes like dishwater?
  27. How a travel coffee-making kit made me a star barista
  28. Do YOU make dishwater pourover coffee while traveling?
  29. Guaranteed to brew the best on-the-go coffee – or we pay you 5 Starbucks coffees every day for the duration of your trip!
  30. Do YOU make a “frown” pourover coffee?
  31. How a travel coffee-making kit improved my pourover coffee in 10 minutes
  32. 6 steps to making a delicious pourover coffee on the go – with this fascinating coffee-making kit
  33. Delicious pourover coffee that lies hidden in your luggage
  34. Is a delicious on-the-go pourover coffee worth $.49 to you?
  35. Everywhere coffeeheads are raving about this amazing travel coffee-making kit!
  36. Do YOU make an embarrassingly disgusting pourover coffee on the go?
  37. Six types of on-the-go coffee. Which one do you drink?
  38. How to make a delicious coffee while traveling… Use Pakt and follow these easy directions
  39. Today… make a delicious on-the-go pourover coffee – for the price of a pair of headphones
  40. Does YOUR pourover coffee ever disgust you?
  41. Is your on-the-go coffee tasteless?
  42. How to make a better pourover coffee while traveling – with this compact travel coffee-making kit
  43. To people who want a delicious pourover coffee on-the-go – but don’t know how to make it
  44. This almost-magical travel coffee-making kit brews coffee like your favorite barista
  45. The crimes we commit against our caffeine-craving tastebuds
  46. The traveller who brew delicious coffee on the go
  47. They scoffed when I unpacked my travel coffee-making kit – but when they started to sip!
  48. Throw away your impractical custom travel coffee-making kit!
  49. How to brew a delicious coffee with a travel coffee-making kit
  50. Who else wants a delicious coffee – made with a travel coffee-making kit?
  51. Shitty travel coffee-making kits that keep coffeeheads making a huge mess in their hotel rooms
  52. Collapses to the size of an amenity kit… makes a delicious on-the-go coffee
  53. No more dishwater coffee while traveling for ME
  54. (Your on-the-go pourover coffee:) often drinkable, never delicious
  55. How bad is a custom travel coffee-making kit brewing your coffee?
  56. To coffeeheads who want to drink a delicious pourover coffee while traveling
  57. How to brew a pourover coffee to suit your taste while traveling
  58. DRINK NO COFFEE… until you’ve seen this incredible travel coffee-making kit
  59. Bring those delicious pourover coffees with you on the go
  60. “I brew a delicious pourover coffee… and travelled too”
  61. Why Pakt makes the best on-the-go coffee in 2019
  62. Right and wrong on-the go coffee brewing methods – and little tricks that will make your coffee more delicious
  63. New travel coffee-making kit gets you compliments [galore/from coffeeheads]!
  64. Imagine ME… brewing a delicious pourover coffee while traveling
  65. This is Peter McKinnon… bringing all his kitchen to brew a coffee on the go.
  66. How to brew the perfect on-the-go coffee with a tiny small travel coffee-making kit
  67. Brew a delicious pourover coffee while traveling without bringing your whole kitchen with you
  68. Custom travel coffee-making kits suck. Here is what you should do.
  69. Why most travel coffee-making kits suck and what to do instead
  70. Stop bringing half of your kitchen utensils! And start making a delicious on-the-go coffee.
  71. Enjoying a delicious pourover coffee while travelling is now possible!
  72. “Damn, I wish I could make a home-made pourover coffee in my hotel room!”
  73. The small, streamlined travel coffee-making kit that makes a delicious pourover coffee everywhere
  74. Make a delicious pourover coffee anywhere
  75. All you need is water and electricity
  76. Give me a hotel room and I’ll make you the most delicious pourover coffee you’ve tasted while travelling
  77. Your favorite home-brewed coffee – now in your hotel room
  78. Why my “hotel-room” pourover coffee tastes better than your barista’s
  79. Make the best on-the-go coffee you’ll ever tasted – or your money back
  80. The travel coffee-making kit so small it fits in 1/3th of a regular backpack
  81. What if a kettle, a dripper, a coffee container and a mug could fit in the palm of your hand?
  82. If I can make a delicious pourover coffee on the go, you can too!
  83. 6 steps to brewing the perfect on-the-go (pourover) coffee
  84. This travel coffee-making kit only takes up the space of a rolled sweater
  85. Here is what to do when you crave a delicious coffee in your hotel room
  86. This Kickstarter compact coffee-making kit is everything traveling coffeeheads have been waiting for
  87. 7 minutes and this coffee-making kit – that’s all it takes to brew a delicious coffee while traveling
  88. This travel coffee-making kit fits in your carry on luggage – along with your clothes and amenity kit
  89. For all the coffeeheads who want a delicious pourover coffee while travelling
  90. Pourover coffee and travelling finally united!
  91. Discover the world or brew a perfect coffee? Don’t choose!
  92. How to discover the world and still enjoy a delicious self-brewed coffee everyday
  93. The travel coffee-making kit you can carry on a plane
  94. Caffeine and travel addicts rejoice!
  95. What if you could brew a delicious coffee in your hotel room?
  96. No decent coffee shops around? No problem!
  97. This travel coffee-making kit is so easy to use you’ll want to use it at home too!
  98. Ditch your coffee machine! This travel coffee-making kit is everything coffeheads need.
  99. Travelling? Why find a coffee shop when you can brew a delicious pourover coffee in your hotel room?
  100. This travel coffee-making kit is the perfect excuse for coffeeheads to discover the world

Completed in 1:41:54 (in 2 sittings).

How It Felt

I really liked writing headlines for Pakt!

Now, if many of these headlines look familiar, that’s because they are!

The first 65 are a direct variation of the the ones in How to write a good advertisement by Victor O Schwab!

At headline 66, I took a break and switched to my own ideas, just to mix things up.

What I Learned

  • You can adapt every headline in a GOOD swipefile. Most online swipefiles have 15 variations of the same mechanics… but only have 3-7 mechanics! I think a good swipefile should have as many mechanics as possible to help you come up with interesting headlines.
  • Adapting these headlines took a lot more time than regular ones you find online… I had to think long and hard about the pain or problem that best fit every headline mechanics (it was seldom obvious)
  • Good-looking, useful products targeting a niche kinda sell themselves… the USP is so evident!
  • It’s been a few times I pick a headline from the last 20 propositions – maybe because I have to dig deeper and get to what we’re really selling?

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