Yesterday, my best friend called me to take a picture of him in a hurry.
He needed it quickly for an upcoming event.
While on the road to get to our shooting spot, I thought that this could be a cool niche for a photographer – and a cool business, too:
Offer portraits for professionals (C suite executives, artists…. you name it) who need communication material at the last minute.
(This can only work in big cities, obviously. For a premium, obviously too.)
The name of the company: Last-Minute Mugshot.
This is my attempt to find a headline/slogan for this imaginary company.
- That 8-year old picture just won’t do
- 1 phone call. 1 hour. 1 professional mugshot.
- Call us. Then let us make you look your best.
- News travel fast. Be ready with a current mugshot.
- When news travel fast and you have to look good
- Look current, not dated
- Your mugshot is your best business card. Always have one ready.
- For when you get a new haircut
- That new haircut needs a new portrait – now
- New haircuts, meet new portraits
- Don’t get arrested at the customs because of an old crusty portrait
- Recommended by customs services all around the globe
- Need to take off tomorrow with a brand new passport? Let us shoot you.
- Don’t create a mismatch between how you look on a picture and in real-life
- Real-life portraits for real-life situations
- Make people recognize you instantaneously
- The you today looks so much better
- Crisis photography for crisis communication
- When you need a picture for yesterday
- Need a picture of you TODAY? Challenge accepted!
- When you forgot you had to have a mugshot
- We shoot, edit and deliver your portrait in 2 hours
- Get a picture of you in the blink of an eye
- In the blink of an eye
- Mugshot specialists for busy people
- Efficient portrait shooters for busy professionals
- We come, we shoot, you look good.
- Your portrait delivered in 2 hours, or your money back
- Our professional photographers can shoot you fast
- Get shot fast
- Time flies. We shoot faster.
- When times seems to fly, we freeze it for you
- Last-minute portraits for last-minute appointments
- How to look good in 2 hours without ruining your schedule
- We fit in your schedule, no matter what
- We shoot great portraits, no matter what
- So quick the SWAT get trained with us
- The SWAT can’t shoot faster than us
- We are picture snipers
- We snipe portraits
- Portrait snipers for hectic professionals
- Hectic schedules, meet professional portraits
- Pose for 5 minutes: you look good
- You’ll only have to clear 5 minutes of your schedule
- Give us 5 minutes of your schedule, and you’ll get a great mugshot today
- We make you look good fast
- The fast way to get the perfect mugshot
- Corporate portraits shot fast
- When it’s time to communicate fast, shoot fast too
- Don’t let last-minute communication make you look bad
- Last-minute communication is a thing. Last-minute portrait shooting, too.
- Get a professional portrait faster than you would take a selfie
- What’s the point of taking selfies anymore?
- Sorry, Mr last-minute CEO – a selfie won’t cut it
- Last-minute portraits for last-minute CEOs
- Can’t manage an agenda? We got you covered.
- Professional photographers for agenda-full executives
- We make your janitor’s room look like a photo studio
- Look good, anytime, anywhere.
- Do you hate when photo shoots take AGES? We do too.
- Highly organized photographers for highly disorganized professionals
- Your work life is a mess. Let us make it look good in minutes.
- Who wants to have a great portrait NOW?
- When you wish you had a better picture of yourself… quickly
- Look good, now
- We shoot faster than a crisis arises
- For when the crisis arises
- Great portrait for times of crisis
- You never looked so good during a crisis
- “Not having the time” is not an excuse anymore to have a proper portrait
- Don’t have an hour for a portrait? Neither do we!
- The fastest, best looking selfie you’ve ever taken
- Manager assistants: we got you covered
- Stop blinking, we’re busy shooting you!
- No need to plan ahead – get a great-looking portrait today
- How to get the perfect portrait in an hour without planning ahead
- Life is full surprises. Don’t let them make you look bad.
- Life doesn’t wait for you to look good… but you will anyway!
- Look good when you least expect it
- Studio photographers HATE our mugshot shooting service!
- If you hate photoshoots, you’ll love working with us
- Our photoshoots are so fast you wish they would last longer
- Who needs a slow corporate photographer anymore?
- In and out of your office in 1 hour sharp.
- You look good today!
- We make you look good every day!
- Today is a perfect day for a photoshoot
- We shoot 24/7
- 24/7 portrait photographers, ready to shoot
- Ready to shoot
- Located in downtown NYC? We can shoot you within 60 minutes.
- “I called them at 9:30AM. By 11:00AM, I had a professional portrait ready to send to the press.”
- Make the journalists’ job easier and send them a current portrait today
- How you look today, delivered today
- Your portrait, shot today, delivered today.
- How you look today
- We make you look good with 5 snaps – not 500.
- Look good in 1 snap.
- 1 snap – that’s all we need to make you look good.
- When a 500-snap photoshoot won’t do, call Last-Minute Mugshot
- Don’t choose – order 1 portrait session, get 5 killer mugshots
Completed in 45:39 (in 2 sittings).
How It Felt
It felt great!
I think I wrote some pretty cool headlines without thinking too much – no templates needed.
The USP is so crazy obvious that ideas just rushed.
What I Learned
- After I hit a first plateau at headline #50, I immediately read what I did from the beginning and got more ideas that I wrote down immediately. This lead to 19 more headlines without sweating.
- At headline #69, I had no more ideas so took a break immediately. This helped as the second batch was almost as easy as the first one. As such:
- Trying to push to find ideas when I hit a plateau just doesn’t work for me. I need breaks.